SATTE DELHI

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National, January 16, 2019: UBM India started off 2019 on a powerful note with its biggest travel and trade engagement show 'SATTE' at the India Expo Centre, Greater Noida today. In its 26th edition, the three-day event bagged an excellent response with market leaders increasing their stand size followed by participation from the cross section of global and Indian travel and tourism markets. The show is marked by 1,000 exhibitors and representation from over 50 countries and 90 cities from across India.

The expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India, along with key dignitaries --; Mr. John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife, Government of Sri Lanka; Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia; Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia, Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO; Mr. Subhash Goyal, Member, National Tourism Advisory Committee; Mr. Yogesh Mudras, Managing Director, UBM India, and Ms Pallavi Mehra, Group Director, UBM India amidst an august industry presence.

Speaking at the inauguration of SATTE 2019, Mr. Yogesh Mudras, Managing Director, UBM India said, "Tourism is a competitive business in a global context. It accounts for the major source of cash incomes, economic growth and employment creation. In India the industry is growing at an unprecedented pace with the travel sector expected to grow to a USD 56 billion market opportunity by 2020. Moreover, with the industry aiding job creation which is expected to rise at 8.4% in 2028, this year, India has been chosen by UNTWO as the host country to celebrate World Tourism Day 2019 on the theme 'Tourism and Jobs: A better future for all'. This will definitely bring more attention to the importance of tourism to the Indian as well as international community. Also, with proactive measures from the Government such as ease of visa, Regional Connectivity Scheme, launch of Incredible India 2.0 campaign, implementation of Swadesh Darshan, PRASAD, Prayatan Parv and Adopt A Heritage schemes amongst others, India Tourism Industry is set to flourish further."

"Over the years, SATTE as an industry platform has imprinted a distinctive place for itself in the industry for Travel and Tourism community. It has enabled Indian & International exhibitors and buyers to connect, start new partnerships and strengthen businesses by offering unique opportunities like newer, off beat destinations and hotel properties, quality contacts from across the globe, profitable deals, value additions, new-age tourism, technology, knowledge sharing forums that discuss trends, challenges and solutions. . SATTE is a wholesome experience that no travel professional can afford to miss. Every year, we put in our best efforts to make the show more promising than the last one and we are looking forward to some constructive and interesting developments from SATTE's 2019 edition." He further added.
Dr. Mahesh Sharma, Union Minister of State for Culture, Government of India said, "I congratulate UBM India on a great start to SATTE 2019 and I am proud to host this event in my constituency. Tourism simply doesn't mean moving from one place to other, it carries the rich fragrance of each country. The potential of tourism in India is high, it takes 6.8 per cent of country's GDP and has shown a growth of 9 per cent to 13 per cent in the number of tourists visiting India. SATTE has completed 26 good years, my compliment goes to the team behind it. Good luck and good wishes to SATTE this year too and the tourism industry."